Client: The North Face
Project: The North Face Renewed
Agency: BBMG
Role: Strategy Director
– Audience Research
– Persona Development
– Brand Strategy
– Naming
– Brand Design
– Brand Campaign
– Growth Strategy
I am proud to have partnered with The North Face to launch its first ever refurbished clothing line. I led this project from proposal and process development to audience research and brand positioning to guiding the naming, copy and visual identity. In 2019 The North Face Renewed was recognized as a finalist in the Fast Company World Changing Ideas Awards.