Client: Recurate
Project: Consumer Insights
Agency: BBMG
Role: Strategy Director
– National survey
– Expert interviews
– Global Consumer insights
– Report development
I led the BBMG strategy team in partnership with Recurate, a B2B tech startup, to field a national survey and analyze its results with third party global data on consumer shopping and selling behavior. We designed the report — Circular Fashion is Now — for industry apparel executives looking for fresh market data and key consumer insights that help brands unlock the benefits of recommerce, maximize customer engagement, and support a circular economy.
