Client: Target
Project: Target Zero
Agency: BBMG
Role: Head of Strategy
– Market Research
– Consumer Insights
– Vision & Manifesto
– Strategic framework
– Innovation workshops
– Naming & messaging
– Pilot activation
As Head of Strategy at BBMG, I led a multi-year project with Target to engage consumers in the enterprise’s sustainability journey to zero waste. In partnership with a cross-functional team at Target, we conceptualized, named and launched Target Zero: a curated collection of brands designed to reduce waste and make it easier to shop sustainably.
