I was proud to work with Planned Parenthood’s digital team to launch their first ever app and empower more people to take control of their reproductive rights. After speaking to a diverse group of people with periods, we developed the “Follow Your Period” campaign to highlight how all people with periods can “follow” their menstrual cycle with the Spot On app as easily, seamlessly, and — if they so choose — obsessively as they already do with friends and celebrities on social media.With an integrated marketing campaign, executed in collaboration with WonderINgroup, the Spot On app was downloaded by more than 1 million users in over 160 countries in its first year in market. The campaign won the 2017 shorty social media award.